New York—If the big game’s a clunker, there are always the ads.
Routinely attracting the year’s largest TV audience and many a casual viewer, the Super Bowl has long been a showcase for Madison Avenue creativity. Many watchers take their bathroom breaks and kitchen pit stops during the game for fear of missing water-cooler fodder for the next day.
This year, NFL Network has those folks’ back. The pro football league’s channel — which sports-media watchers think is still in the hunt for Thursday-and-Saturday primetime games — will run all of the ads from Super Bowl XXXIX back-to-back-to-back immediately after the game’s conclusion on Feb. 6, at around 10 p.m. ET.
Ironically, the 30-minute special will run commercial free, so to speak.
Content will include the followup to NFL Network’s “Tomorrow” ad in last year’s championship game. The earlier ad featured Dallas Cowboys coach Bill Parcells and more than a dozen league players singing.
Encores will run on Feb. 7 at 6:30 p.m. and Feb. 8 at 12:30 p.m. and 5:30 p.m. ET.