While most eyes were focused on the New England Patriots and Carolina Panthers in Super Bowl XXXVIII -- or Janet Jackson's breast-baring performance during halftime of the National Football League’s championship game -- Lifetime Television grabbed the highest ratings in basic cable during primetime Sunday night.
Lifetime executives said the network averaged a 2.1 household rating during primetime Feb. 1, easily beating the 1.4 registered by A&E Network and Turner Network Television.
Kids’ networks fell next in line: Nickelodeon pulled a 1.3, while Cartoon Network and Disney Channel each generated a 1.2.
Lifetime -- which ran the film Dead by Sunset Part 1 from 7 p.m.-9 p.m. and the second half of the movie from 9 p.m.-11 p.m. -- was also tops among women 18-49 and 25-54, according to Lifetime's analysis of Nielsen Media Research data.
TNT said its Charmed marathon made it the No. 1 basic-cable network against the Super Bowl from 6:30 p.m.-10:30 p.m. among adults 18-34, 18-49 and 25-54.