Survey: Cord-Cutters Least Satisfied Streamers - Multichannel

Survey: Cord-Cutters Least Satisfied Streamers

J.D. Power survey finds most viewers are ‘cord stackers’
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People who add streaming services to their pay-TV subscription are more satisfied than cord-cutters, according to a survey by J.D. Power.

Power’s 2016 Streaming Video Satisfaction Study found that the number of cord-cutters is growing and now account for 13% of streaming video users. But most streamers have not downgraded their pay-TV package. Power calls those 60% of streaming video viewers “cord stackers.”

The survey found that 23% of customers are cord-shavers and 4% are cord-nevers.

The cord-cutters had the lowest satisfaction level among streaming video customers, registering a 802 score on a 1,000 point scale. Cord nevers were at 807, cord shavers were 822 and cord stackers scored 826.

Read more at B&C.

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