People who add streaming services to their pay-TV subscription are more satisfied than cord-cutters, according to a survey by J.D. Power.
Power’s 2016 Streaming Video Satisfaction Study found that the number of cord-cutters is growing and now account for 13% of streaming video users. But most streamers have not downgraded their pay-TV package. Power calls those 60% of streaming video viewers “cord stackers.”
The survey found that 23% of customers are cord-shavers and 4% are cord-nevers.
The cord-cutters had the lowest satisfaction level among streaming video customers, registering a 802 score on a 1,000 point scale. Cord nevers were at 807, cord shavers were 822 and cord stackers scored 826.