English-language Latino network Sí TV claimed that research shows that it is already scoring strong viewership among young Hispanics.
According to a ratings survey by the Roslow Research Group, Sí TV scored a 2.1 rating with Hispanics 18-24 and a 1.7 rating among Hispanics 18-34 in primetime.
The survey -- findings of which were released Tuesday at an upfront -- also found that in just one year, 53% of Hispanics 18-34 that were polled ranked Sí TV as one of their favorite TV channels. Another 74% of Hispanics polled agreed that Sí TV airs unique programs that can’t be found on any other channel or station.
In addition, the study found that of Hispanics 18-34 polled, 63% agreed that they would complain to their cable or satellite company if Sí TV was removed from their service.