Internet users are more likely to watch TV shows on the Web than access cable video-on-demand services, according to a survey by research firm Solutions Research Group.
The survey found that about 20% of Internet users in the United States said they watch TV episodes on the Web every week, compared with 14% who use a cable operator’s VOD.
Almost 80 million Internet users in the U.S., or 43% of the online population, have watched one of their favorite TV shows on the Internet, up from 25% a year earlier, according to the survey.
Toronto-based SRG conducted the survey of 1,150 U.S. Internet users 12 and older in November 2007. The firm compared results to a similar survey of 1,600 consumers that was conducted in the fall of 2006.