Two-thirds of consumers are willing to take bundled services from providers,
provided that there is a 10 percent discount off their bill.
That was a key finding of Horowitz Associates Inc.'s latest report,
Bundled Services 5: A Study of the Competitive Market for Bundled and
Broadband Services, released Friday.
The study also found that operators that offer bundles would be able to
garner incremental revenue from services such as high-speed Internet access,
digital cable and premium channels, because 20 percent of respondents indicated
that they would likely spend the money saved on packages to subscribe to