'Sweet Home Alabama' Finale Sweet For CMT's Ratings


The finale of the rookie season of Sweet Home Alabama went on high notes with the Nielsens

The Sept. 1 telecast averaged 717,000 viewers, including a series high 507,000 persons 18 to 49, according to Nielsen data.The season-ender, during which southern belle Devin Grissom selected cowboy Adam Moyer over Tribble Reese, the former college signal-caller, notched a 1.4 rating among persons 18 to 24, CMT's third-best mark ever with the demo.

Sweet Home Alabama now ranks as the highest-rated series for CMT in 2011, according to network officials.

The series was also a winner on the digital side, as the Sept. 1 episode now ranks as the top most-streamed show in network history and contributed to overall growth among CMT's social media sites, which just surpassed 1 million followers across Facebook and Twitter.
CMT has signed on for a second season with Reese having to make the call on the prospective Miss. Right. The new season begins on Oct. 20 at 9 p.m.