'Switched At Birth' Debuts With 3.3 Million Viewers - Multichannel

'Switched At Birth' Debuts With 3.3 Million Viewers

Author:
Publish date:

ABC Family's new drama series Switched At Birth averaged 3.3 million viewers in its Monday night premiere, setting an network record for a series debut.

The series, which tells the story of two teen girls who discover that they were accidentally switched at birth, bested the July 2008 debut of The Secret Life of The American Teenager, which generated 2.8 million viewers, according to the network.

Switched At Birth

Switched At Birth, which stars Katie Leclerc (Veronica Mars), Vanessa Marano, (Gilmore Girls); Lea Thompson (Back To The Future), Constance Marie (George Lopez Show) and Lucas Grabeel (High School Musical), also set network records among adults 18-34 (1.0 million viewers); women 18-34 (754,000) and women 18-49 (1.3 million), according to network officials.

Switched at Birth was also cable's top program in the hour among women 18-34, women 18-49, viewers 12-34 and females 12-34, as well as cable's No. 1 scripted telecast in total viewers, adults 18-34 and adults 18-49.
Versus all cable programs Monday night, Switched at Birth ranked No. 2 across all cable in women 18-34, viewers 12-34 and females 12-34.

Related