Syfy is getting into the holiday spirit.
Following in the footsteps of more family-oriented competitors such as ABC Family and Hallmark Channel, which score their biggest ratings and generate the lion's share of their revenue in the fourth quarter, Syfy is inaugurating a "Countdown to Christmas" the week of Dec. 6.
Kay Jewelers has signed on as the exclusive on-air and online sponsor of Countdown to Christmas, which will include new holiday themed episodes of Eureka and Warehouse 13, two Syfy series that normally air in the summer.
Kay has sponsored fourth-quarter miniseries on Syfy before as part of its pre-holiday marketing efforts. Financial terms were not disclosed, but as part of its Countdown sponsorship, Kay will be presenting vignettes announcing the Countdown. Kay will also present vignettes featuring Colin Ferguson of Eureka and Allison Scagliotti of Warehouse 13, talking about their favorite holiday memories.
Kay messages will also be attached to the holiday programming when viewers watch on VOD.
In addition to Eureka and Warehouse 13, the Countdown to Christmas week will feature original holiday-themed episodes of Ghost Hunters, Hollywood Treasure, Fact or Faked, Paranormal Files and WWE Friday Night SmackDown. The network will conclude the week with a Christmastime disaster movie Ice Quake.