Syfy Gets Makeover as It Marks 25th Anniversary

New programming includes ‘Krypton’ and expanded coverage by Syfy Wire
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Syfy will be going through a transformation as it approaches its 25th anniversary.

The NBCUniversal cable network will get a new logo and on-air look, which will debut on June 19. The network will also be investing more in high-profile scripted projects. It will be expanding coverage of the genre via its Syfy Wire, which will morph from digital to linear platforms.

New shows greenlit include superhero sagas Krypton and Happy! The network also said it is developing George R.R. Martin’s Nightflyers.

Earlier it was announced that Syfy and sister network USA will be running a new TV chapter in the Purge movie franchise as part of a partnership between Universal Pictures and Blumhouse.

Chris McCumber, who runs both USA and Syfy as president of entertainment networks for NBCUniversal Cable Entertainment, said that instead of trying to reach out beyond the sci-fi genre, the network would look to embrace the genre and its passionate fans.

“I can think of no better occasion than Syfy’s 25th anniversary to get back to our roots, double down on premium original programming, and put fans at the center of everything we do,” said McCumber. “As the only television network dedicated to the genre 24/7, we’re building the ultimate universe for this passionate community to call home.”

While the network is looking to do higher quality productions, McCumber said it will always have a place for its shlocky sensation Sharknado.

Related > Shark and Awe: Behind the Campaign to Find Gold in a Sea of Schlock

One way the network will embrace the genre is by expanding Syfy Wire, which McCumber said would be to the network what E! News is to E! and SportsCenter is to ESPN.

Read more at broadcastingcable.com.

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