Syfy Syncs Up With LG’s Smart TVs

Brings Real-Time Interactivity to ‘Defiance’
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Syfy and LG Electronics said they have launched a new interactive TV component that will sync up in real-time with Defiance, starting with tonight’s season three premiere at 8 p.m. ET.

The new “Syfy Sync for LG Smart TV” app will enable viewers with LG connected TVs to receive show trivia, participate in interactive polls and learn more about the backstory of the series during the show. That interactive feature is offered on Automatic Content Recognition (ACR)-enabled LG TVs with Netcast, and will soon be offered on LG smart TVs running the webOS platform, they said.

LG’s recognition and interactive platform is powered by Cognitive Networks. Syfy worked with Watchwith to power the in-program interactive elements that appear as a “subtle” overlay that appears in the upper left portion of the screen.

"From its inception, Syfy Sync has always been seen as a multiplatform play and we're thrilled to be partnering with LG to bring the experience it to a new platform with season 3 of DEFIANCE, Matthew Chiavelli, vice president of digital media and strategy for Syfy, said in a statement. “The LG Smart TV platform provides an incredible user experience along with an incredible TV picture quality for Syfy's devoted fans to go even deeper into our programming,"

“Syfy and NBC Universal have been pioneers in real-time interactive TV for second-screen viewing, and LG is enthusiastic to work with them to bring this integrated experience to the big screen,” added David VanderWaal, vice president of marketing for LG Electronics USA.

Showtime Networks has developed a similar, HTML5-based app for LG connected TVs that syncs up with original series such as Shameless,Masters of Sex, Penny Dreadful, Homeland and Ray Donovan, and doesn’t require any special integrations with set-top boxes because the interactive elements occur in the back ground via the HDMI connection that delivers the programming itself.