Synacor Adds Web Smarts - Multichannel

Synacor Adds Web Smarts

Taps Outbrain to Deliver Personalized Content
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Synacor said it has expanded its partnership with Outbrain that will enable Synacor to deliver personalized and recommended content via the customized Web portals it develops and manages for MVPDs, ISPs and consumer electronics companies.

Under the deal, Outbrain will power modules placed on Synacor’s start pages, which aggregate Synacor content and links to third-party stories and articles that visitors might like. Synacor believes the addition of Outbrain’s discovery platform will attract eyeballs to and more revenues for the Web sites Synacors manages for its partners.

Synacor’s customers include Atlantic Broadband, Armstrong, Cable One, CenturyLink Communications, Charter Communications, Midcontinent Communications, Suddenlink Communications, WideOpenWest, Windstream, and Verizon Communications, among others.

“Outbrain’s proprietary recommendation algorithms present highly personalized content and increase user engagement,”  Ron Bernstein,  Synacor’s SVP, ad sales & operations, said in a statement. “We anticipate that the partnership will generate additional revenues for Synacor and for our customers.” 

“We are excited to partner with Synacor and use our technology to surface highly personalized content recommendations to the 20 million people who visit its network of sites,” added Josh Feller, Outbrain’s  SVP, global business development.