Synacor has tapped thePlatform, the Comcast-owned online video publishing specialist, to fill a technology gap as Synacor pushes ahead with a plan to pull together an end-to-end multiscreen video system that it can pitch to an array of MVPDs, programmers and new forms of OTT video service providers.
Under an agreement announced Tuesday, Synacor’s integrated platform will include to access to mpx, thePlatform’s backend multiscreen video management system, covering elements such as workflow, policy management and playback services.
Synacor will tie that to its own offerings, including Startpage, its PowerPlay search and discovery/metadata platform, and its Cloud ID Authentication service, which was recently selected by Sling TV, Dish Network’s new OTT pay-TV service. Synacor will also integrate it with video encoding and distribution technology it obtained through its recent acquisition of NimbleTV.
Synacor, a company that has historically specialized in authentication services and customized Web portals, is adding and stitching in new technology pieces as it moves forward with a to further itself as a platform for advanced services, particularly around video.
Synacor CEO Himesh Bhise said the approach will help its partners tap into a pre-integrated, one-stop shop for multiscreen services rather than having to put them together amid a “fragmented landscape” of technologies and services.
Synacor’s integration with thePlatform is well underway, as the companies have already demonstrated an initial proof-of-concept that handled everything from content ingest and encoding and DRM wrapping down to the delivery of the content to the end user, Bhise said.
Synacor’s customer roster includes Atlantic Broadband, Cable One, Armstrong, CenturyLink Communications, Charter Communications, Grande Communications, and Mediacom Communications, among others.
The agreement will also help to expand the reach of thePlatform, which counts several major MVPDs as customers, including A+E Networks, BT, Telstra, Cablevision Systems, Comcast, Cox Communications, Liberty Global and Rogers Communications.
“It [the integration with Synacor] has opened doors for us,” Marty Roberts, thePlatform’s co-CEO said, noting that some operators are looking for an end-to-end, managed approach to online video, rather than a baseline set of technologies that they can use to build something on their own.