Synacor Inc.'s TV Everywhere Platform is serving as the authentication device for almost 40 video distributors of NBCUniversal's coverage of the 2012 Summer Olympics.
Buffalo, N.Y.-based Synacor's TV Everywhere Platform on behalf of the company's pay-TV clients -- a roster that includes No. 3 distributor Dish Network and No. 6 Charter Communications -- will potentially verify tens of millions of CNBC and MSNBC subscribers, so they will be able to access NBCU's 3,500 hours of live streaming Olympic action and attendant content from London.
Synacor's white-label TV Everywhere solution includes sign-on authentication, video aggregation and mediation, as well as back-office integrations with distributors' rights, I.D., and billing systems. Synacor's metadata allows consumers quick seamless access to content that's most relevant to them, ensuring an easy and enjoyable search and discovery experience.
With more than 5,500 hours of coverage planned via its various vehicles, NBCU will cover every frame of Olympic action from London as some 3500 hours of it will be available digitally via computers, smartphones and tablets to authenticated subscribers to the aforementioned cable networks.The programmer has initiated an array of marketing tactics, including customized tutorials with Carson Daly for the top 16 distributors, to make consumers aware of the unprecedented digital dive they can take with the Games, provided they authenticate.
"It's the Olympics-we couldn't be more excited working with NBC Universal on their mission to deliver a multi-device, world-class TV Everywhere experience across-the-board, " said Michael Bishara, Synacor vice president and general manager for TV Everywhere. "More than ever, our pay-TV customers including Chater, Dish, Cable One, Mediacom, Suddenlink, WOW! and more will rely upon Synacor's unparalleled TV Everywhere platform advantages such as rapid-launch and multi-device capabilities, extensive cable operator one-to-many relationship management, and easy-deployment of marketing campaign materials across numerous consumer-facing cable operator websites."
Among Synacor's TV Everywhere distribution clients for the 2012 Games: Charter, Dish, Grande Communications,
Mediacom, Suddenlink, WOW, BendBroadband, Blue Ridge, Cable ONE, CenturyLink Prism, Consolidated, EPB, GCI, GVTC, Midcontinent Communications, Service Electric, Windstream, Surewest (California), Atlantic Broadband,
Armstrong, Burlington Telcom, CenturyLink Prism (Phoenix), Cincibell, Hargray, HawaiianTel, HickoryTech, Hometown Cable, Hotwire, Knology, Long Lines, MetroCast, Morris Broadband, New Wave, Nex-Tech, Open Band
Reinbeck Municipal TU, Surewest (California), Surewest (Kansas City) and TDS.