T-Mobile ‘Binge On’ Partners Exceed 100

ABC, Disney, Fox Now, Dish Anywhere, Nat Geo TV, Tubi TV among OTT services that have joined the zero-rated ranks
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T-Mobile said it has added 16 new video streaming services to Binge On, a controversial, optional service that mobile video in 480p resolution and exempts those streams from monthly usage caps.

The latest batch includes a mix of digital music, virtual reality, TV Everywhere and ad- and subscription-based OTT services: ABC, Apple Music, Big Ten Network, CEEK VR, DISH Anywhere, Disney Channel, Disney Jr., Disney XD, D-PAN.TV, DramaFever, FOX NOW, FXNOW, NAT GEO TV, Shalom World, Sioeye, and Tubi TV.

T-Mobile, which introduced Binge On in November 2015, said more than 100 services now support the zero-rated offering. Last week, T-Mobile announced it is zero-rating Pokémon Go data for a year.

T-Mobile also offered a fresh set of Binge On-related data, announcing that its customers have streamed more than 765 million hours of video under the program.

According to a July survey of Binge On providers, 80% said they are seeing viewers watch longer and view mobile video service more frequently. Roughly 45% of subscription-based services said they expect to sell more subscriptions because of Binge On.

Though T-Mobile argues that Binge On is within the scope of the FCC’s net neutrality rules, critics of Binge On hold that it plays favorites and puts other streaming services at a competitive disadvantage.

The FCC is investigating zero-rating policies and services.