T-Mobile is jumping on the Pokémon Go bandwagon, announcing that it will zero-rate mobile data tied to the wildly popular mobile/augmented reality game starting next Tuesday (July 19) for a full year.
That’s one on Pokémon Go-related perk that T-Mobile is teeing up for its next “T-Mobile Tuesday” promotion.
In addition to providing free, unlimited data on Pokémon Go for a year, T-Mobile is also offering free Lyft rides of up to $15 to get customers to a new PokéStop or Gym, a free Wendy’s Frosty for those “hunting” trips, plus a 50% discount on select accessories, including portable power packs.
Interested customers can redeem those offers by downloading the T-Mobile Tuesdays app.
T-Mobile CEO John Legere share the news on Twitter...
— John Legere (@JohnLegere) July 14, 2016
In addition to pushing the latest offer amid the rapid rise of Pokémon Go, which is already attracting a record 21 million daily users in the U.S., T-Mobile’s latest promo also enters play as the FCC and its chairman, Tom Wheeler, continue to vet information about zero rating plans and how they square with the Commission’s network neutrality rules. T-Mobile, which exempts data for more bandwidth-intensive video apps that are part of its Binge On program, has long-held that the use of zero-rating is well within those rules.