Taco Bell Corp. announced Thursday that it's made a $15 million 2002-03 buy
on various MTV: Music Television specials and series.
The specials will include the MTV Video Music Awards, due in late
August primetime, and the MTV Movie Awards next year, for which Taco Bell
will be the exclusive fast-food restaurant.
In addition, the marketer has bought sponsorship of the network's hit reality
series, The Osbournes, this fall into the first quarter of 2003, as well
as other unspecified MTV programs.