UP TV has named ex-Discovery Communications executive Amy Winter as its executive vice president and general manager.
In the newly created position, Winter will oversee programming and brand development for the 10-year-old network, inclusive of development and production of series and movies, said network officials. Winter has been consulting at UP (formerly Aspire) since May 2014 and oversaw a new on-air look and branding. She also greenlit two new UP original series, the reality show Bringing Up Bates and Ties that Bind, the network's first scripted series, currently in pre-production, the network said.
Winter, who will report to Charley Humbard, president and CEO of UP, will also be responsible for scheduling and acquisitions, marketing and public relations, and digital and social media properties.
Winter’s appointment follows the October departure of former UP vice chairman Brad Siegel, who in December was named president of TV One.
Winter formerly served as executive vice president and general manager of TLC, where she led the general entertainment network to a record 32 series averaging one million viewers or more.
"Amy Winter is a one of a kind media executive … she combines an intuitive sensibility for understanding what viewers like to watch and how to communicate with them, with a strategic operational discipline for focusing on what drives ratings and revenue,” said Humbard. “Amy is the right person to lead our content and marketing areas and to further shape our distinct brand identity which promises to always uplift you and your family.”