Jeff Taraschi has returned to QVC as senior vice president of jewelry, fashion and beauty. He was previously with QVC from 1992 to 1995 as senior vice president of jewelry merchandising.
In this newly created position, Taraschi will oversee a team of 70 merchants and a portfolio of more than 100 national and proprietary brands, spanning the “soft side” of QVC's business.
Bringing more than 20 years of merchandising experience back to West Chester, Penn. Taraschi, most recently, held the concurrent roles of president/general manger of Interactive Group, Ltd. and managing partner of Eurobrands, Ltd. In these positions, he served as a consultant for significant global companies on brand strategy. He also relaunched the Ciro vintage jewelry brand.
“Jeff is a highly skilled merchandising professional. He is a proven change leader, has a track record of leading his operations to excel and believes in a culture that encourages team members to learn, develop and grow,” said QVC executive vice president and chief merchandising officer Bob Ayd, to whom Taraschi will report, in a statement.“We’re thrilled to have him back at QVC.”