Target Practice for Concurrent, Scripps


Concurrent Computer Corp. will demonstrate its targeted on-demand promotion abilities at the National Show with help from Scripps Networks.

The on-demand-systems vendor said it will use content from Scripps services including Home & Garden Television, Food Network, Do It Yourself and Fine Living to display the capabilities of its “MediaHawk Interactive Media Solution.”

Concurrent said the MediaHawk IMS enables in-band streaming of targeted, full-motion video automatically sized to fit barker windows for customer-specific advertising, branding and educational opportunities.

As the consumer navigates through menu options, promotional content in the barker automatically changes to align with his or her specific interests based on menu choices throughout each navigational tier, the vendor added.

“This new marketing tool provides Scripps with an incredible branding opportunity with our viewers," Scripps Networks senior vice president of emerging media Channing Dawson said in a prepared statement.

“Our lifestyle media programming for on-demand has been highly successful, and Concurrent's innovative technology enables us to promote our brands to subscribers by creating store fronts for our content,” Dawson added. “Through this enhanced navigation experience, subscribers will be able to identify with each of our network brands that they enjoy and find this on-demand content more easily.”