Taylor Swift can add inaugaral "MC Icon" to her list of accolades.
Music Choice will celebrate the singer-songwriter from March 17 through April 19 by screening all things Swift. Her MC Icon status pays tribute to the relationship she has had with the programmer's viewers since she debuted on Music Choice in 2006.
Swift's music videos, including her current hit “Style,” have generated some 85 million views on Music Choice On Demand and Music Choice Play. On MC Video On Demand, Taylor reigned as the No.1 country artist for seven years straight, from 2006 to 2013. Her songs currently play on 15 different music channels– 30% of Music Choice’s service. Her lyrics and melodies crossed over from country to pop and her worldwide success led Music Choice to create the hybrid music channel, Pop Country, in 2013.
“Music Choice has had its own ‘Love Story’ with Taylor Swift,” said Damon Williams, vice president of programming, Music Choice. “We knew she was special from the moment we first met her in 2006 and we are thankful to her and Big Machine Records for letting Music Choice and our viewers get a front row seat on her journey to success.”
As part of this recognition, Music Choice will feature Taylor across all its platforms.
Music Choice Play will premiere a special entitled MC Icons: Taylor Swift nationally on Saint Patrick;s Day at 8 p.m. (ET/PT) on Music Choice Play. The show takes a closer look at those stories in its inaugural installment sure to attract Swifties! The special includes archival footage of Taylor’s first visit to Music Choice in 2006 up to present day! The episode will become available on Music Choice On Demand and musicchoice.com following its initial broadcast premiere on Music Choice Play.
Music Choice On Demand will feature a top level Taylor Swift folder that includes her catalog of music videos from 2006 until her latest album “1989.” Fan favorites including “You Belong With Me”, “Love Story”, and “Blank Space” and many more will appear on VOD and musicchoice.com via MC Hit List Video Channel. Directional: Music Choice On Demand>MC Icons: T. Swift
Music Choice Music Channels will debut specially created MC Icons: Taylor Swift facts that will be added to our database permanently to mark this occasion. Taylor songs will also play two in a row on MC Pop Country, Hit List and Today’s Country Music Channel to kick off the celebration March 18th.
Music Choice Social Media will call upon her fans to share their love and experiences with Taylor and feature them across all social platforms including Tumblr, Vine, Instagram, etc.
Music Choice said it will recognize artist contributions through the year with additional MC Icons to be announced each quarter.