TBS Averages 4.2 Million Viewers With Second MLB Post-Season Tripleheader


With its second League Division Series tripleheader, TBS averaged 4.2 million viewers, down from its opening-day performance with MLB's 2010 post-season.

The Oct. 7 telecasts -- Game 2 of Texas-Tampa Bay and New York-Minnesota and the first in the National League between the San Francisco Giants and Atlanta Braves -- averaged a 2.8 U.S. household rating and 3.2 million households. TBS officials said the trio posted gains of 10% among persons 18 to 34, 3% with persons 18 to 49, 1% with adults 25 to 54, 16% among guys 18 to 34 and 3% with males 18 to 49 and 25 to 54, compared with its second-day coverage from the 2009 post-season. There was also an uptick in overall audience, according to Turner Sports officials.
As was the case the previous day, Yankees-Twins was the top performer, connecting on a 3.5 U.S. household rating, and 5.3 million viewers. The Yankees/Twins game delivered a 19.4 rating in the Minneapolis/St. Paul market and a 13.5 rating in the New York market.
During their series opener on Oct. 6, New York-Minnesota rocked a 4.3 U.S. household rating and 6.9 million viewers, making it the most-watched opening game of a Division Series in cable television history.

The first game of the Braves-Giants series on Thursday night followed with a 3.1 U.S. household rating and 4.9 million viewers, counting a 17.5 rating in the San Francisco market and a 10.3 rating in the Atlanta DMA.

During its Oct. 7 afternoon telecast, TBS talled a 1.8 U.S. household rating and delivered 2.4 million for Texas-Tampa Bay, with a 6.5 rating in the Dallas Fort-Worth DMA and a 9.3 rating in the Tampa Bay/St. Petersburg market.
On the first day of its 2010 playoffs coverage, TBS notched a 1.6 rating and 2.2 million viewers for Rangers-Rays, compared with a 2.0 and 2.8 million for the Philadelphia Phillies and Colorado Rockies in the afternoon window the year before.
The Oct. 6 Philadelphia-Cincinnati contest in which Phils ace Roy Halladay joined Don Larsen as the only man to throw a playoff no-hitter (the Yankees' 2-0 triumph against the Brooklyn Dodgers was a perfect game), scored a 2.7 rating and 4.3 million viewers. During its final hour,  viewership grew 41% from 3.9 million at 7 pm to 5.5 million at 8 pm.
For its opening day playoff coverage, TBS averaged a 3.0 rating and 4.6 million watchers, versus a 3.3 and 4.9 million in 2009.