TBS Connects On Small Gains With NLCS Opener


TBS started its coverage of the National League Championship Series with single-digit gains over the first game of last year's American League Championship Series.

TBS's Oct. 15 telecast of Game 1 of the NLCS match between the Philadelphia Phillies and Los Angeles Dodgers recorded a 4.3 U.S. household average, 4.95 million households and 6.86 million viewers, according to Nielsen data.

The averages for the contest, in which the defending world champion Phillies topped the home team 8-6, represented gains of 5%, 5% and 2%, respectively, from the 4.2%, 4.72 million homes and 6.69 million watchers who tuned in the first game of the 2008 ALCS between the Tampa Bay Rays and the Boston Red Sox.

TBS's coverage of the Phillies-Dodgers opener, which scored a 4.9 cable rating, up from a 4.8 from the first game of the 2008 ALCS, delivered a 28.8 rating in the Philadelphia market and an 11.3 rating in the Los Angeles DMA.

Through its first 14 games of postseason coverage (13 during the four Division Series), TBS has posted a 10% rise in U.S. ratings to 3.2 from a 2.9; an 11% increase in households to 3.69 million from 3.31 million; and 11% to 4.95 million viewers from 4.44 million last year through 16 contests.

On a cable basis, the games averaged a 3.7 rating, up from a 3.4 at this stage last year.