Baseball's been good to TBS over the first five days of its exclusive coverage of the Division Series, with the network hitting double-digit gains in ratings and viewers over the comparable stage of last year's postseason.
Covering the 12 games played through Oct. 11, TBS averaged a 3.1 U.S. household rating, a 3.6 cable rating and 4.73 million viewers, according to Nielsen data. Those performances represent gains of 11%, 11% and 10%, respectively, over the similar stage of the Division Series in 2008.
Over the five days, TBS racked up an 11% increase in adults 18 to 34 to 955,000, a 7% advance among adults 18 to 49 to 2.05 million and a 5% uptick with adults 25 to 54 to 2.14 million of those watchers, according to Nielsen.
On the male side of the bench, TBS scored an 11% increase with men 18 to 34 (579,000), 7% amelioration to 1.41 million guys 18 to 49, and a 4% advance to 1.47 million males 25 to 54.
Facing the NFL, Sunday's MLB lineup saw the Los AngelsAngels of Anaheim series clincher over the Boston Red Sox in Game 3 deliver a 14.8 rating in the Boston DMA and a 5.9 rating in Los Angeles.
The New York Yankees sweep of the Minnesota Twins lifted a 16.1 rating in the New York market, and a 22.9 rating in the Minneapolis/St. Paul DMA.
In the nightcap, Game 3 of the Philadelphia Phillies/Colorado Rockies confrontation registered a 16.9 rating in the City of Brotherly Love and a 19.6 rating in the Denver market.
Coverage continues tonight at 6 p.m. (ET), with Game 4 of the Rockies-Phils.
TBS's exclusive presentation of the National League Championship Series between the winner of the abovementioned battle and the Los Angeles Dodgers is scheduled to start on Oct. 15. Fox will televise the Yankees-Angels American League Championship, starting the following day.