TBS, Freeman Get Creative with Sex

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Cliff Freeman and Partners has added Sex and the City to its TBS Superstation creative responsibilities.

Freeman -- which was already the network’s agency on key programming initiatives for its primetime shows -- was awarded the Sex responsibilities in a separate review.

TBS begins airing Sex in June.

"We are thrilled with this additional assignment for TBS Superstation," CEO Cliff Freeman said in a prepared statement. "What could be more fun than promoting Sex and the City?"