TBS and Kraft Foods Inc. are going on a “Summer Vacation” together.
The food company and the network are teaming up on a customized sponsorship under which five nights of TBS’ “Dinner & A Movie” block will be branded as “Dinner & A Movie Summer Vacation Presented by Kraft Foods.”
Custom-designed summertime on-air vignettes and graphics will spotlight a specific Kraft product in each episode, with the first installment set to debut Saturday, July 2.
Also, at the close of each movie, a custom-designed co-branded graphic will promote Kraft’s product the following week, alongside the following week’s featured film, the two parties said.
“Now in its 11th season, Dinner & A Movie continues to provide new and exciting sponsorship opportunities to our clients,” Turner Entertainment ad sales and marketing executive vice president Linda Yaccarino said in a prepared statement. “We are very pleased to have a returning sponsor like Kraft as our partner for such a customized outreach campaign.”