TBS Thursday named Dennis Adamovich to the newly created position of senior vice president and general manager of comedy festivals where he’ll be responsible for overseeing all aspects of a pair of major comedy events for the network.
Adamovich most recently served as senior vice president of marketing for TBS’ sister networks Cartoon Network, Adult Swim and Boomerang where he was in charge of strategic planning and implementation efforts to build viewer preference and loyalty.
In this new role, his first task will be overseeing TBS and AEG Live’s The Comedy Festival in Las Vegas in November. He will also start preparations for Just For Laughs A Very Funny Festival, a joint venture between TBS and Just For Laughs, scheduled for the summer of 2009 in Chicago.
“Over the past eight years, Dennis has helped expand the reach of Cartoon Network and Turner’s other animation networks by combining traditional messaging and partnerships with the cutting-edge use of new media and viral campaigns,” Steve Koonin, president of Turner Entertainment Networks, said in a statement. “We are very excited to have him join the TBS family. His experience, leadership skills and innovative ideas will be invaluable as TBS embarks on this new business venture in live comedy events.”
Before joining Cartoon Network in July 2000, Adamovich worked for The Coca-Cola Company as managing director of Marketing Works, a division accountable for brand stewardship in North America. Through his leadership role, he oversaw the development of more than 300 annual programs within North America.
After three years of serving as title sponsor for The Comedy Festival in Las Vegas, this year TBS is taking over the event in partnership with AEG Live.
TBS is also joining forces with Just For Laughs to launch the all-new Just For Laughs: A Very Funny Festival, the largest comedy event in the world, as well as the Montreal Comedy Festival, which just celebrated its 25th anniversary this past year. Ellen DeGeneres, who presented Ellen’s Really Big Show from last year’s edition of The Comedy Festival, has signed on to present variety specials from both festivals.