TBS Names Two New Agencies


TBS Superstation Friday named new agencies to lead its rebranding effort and to trumpet key programming.

The network awarded Publicis New York the creative duties for brand messaging as it gears up for a relaunch in June, while Cliff Freeman and Partners will lead creative efforts behind key programming initiatives.

Steve Koonin, executive vice president and chief operating officer for TBS and Turner Network Television, said the work for the superstation will begin immediately.