Turner Network Sales is helping to push TBS’ airing of Sex and the City with the “Shopping Is My Cardio Online Sweepstakes.”
Participating cable systems in 20 markets will be able to promote their products directly to consumers, who enter online, by directing Web traffic to the products page of their Web sites.
The grand prize is a $2,000 American Express Gift Card. Five first-place winners will have the chance to win a leather travel bag with flight-care items. And for second place, 20 customers can win the Sex and the City: Trivia Game.
Shopping Is My Cardio will run from Oct. 10-30.