Boosted by the third game of the Division series between the Cleveland Indians and New York Yankees on Sunday night, TBS averaged 5.4 million viewers through Sunday’s Major League Baseball postseason play.
The 12-game average represented a 20% increase over the 4.5 million viewers ESPN, ESPN2 and Fox garnered through the same point of Division play in 2006, according to MLB officials.
TBS’s coverage also showed improvement on a number of demographic fronts, with gains of 33% among men 18 to 34, 20% among men 18 to 49, 32% among adults 18 to 34 and 25% among adults 18 to 49.
The aforementioned Indians/Yankees game drew an average of 8.5 million viewers, making it the most-watched Division series game ever on cable, according to MLB. The average viewership also exceeded all of this playoff round numbers on Fox last season.