TBS Tacks On 4.3M Viewers For ALCS Game 2

KC-Baltimore Battles Up 9% from NLCS Last Season
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TBS's exclusive coverage of Game 2 of the American League Championship Series delivered more than 4 million viewers on Saturday afternoon,

The Oct. 11 telecast delivered some 4.3 million watchers as Kansas City's magic continued with a 6-4 win over Baltimore at Camden Yards, according to Nielsen data. That was 26% more than the network's comparable LCS telecast last year -- St. Louis-Los Angeles scored with 3.4 million with their NLCS battle.

The rating rose 18% to a 2.6 mark from a 2.2 last year.

Through the first two games of the ALCS, TBS has registered a 9% increase to 5.12 million viewers from 4.72 million for Dodgers-Cards last season.  This year’s corresponding 3.1 rating wsa up 3% from a 3.0.

Additionally, the 2014 ALCS is driving growth across all key demos including a 9% increase among persons 18 to 49.

The amelioration is coming despite that KC-Baltimore matchup represents the smallest market sizes in ALCS history:  Kansas City ranks 31st ranks the 56 metered markets and last among all junior circuit teams with 923,000 households. Baltimore is 26th among DMAs and ranks ahead of onlythe Royals in the AL..

According to Turner officials, this year’s market sizes for the ALCS are 70% smaller than the network’s comparable coverage of the 2013 NLCS based on available TV households -- 2.02 million versus 6.75 million. With 5.52 million, LA alone is nearly triple the size of the combined markets this year.

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