TBS Tallies 7 Million Viewers With Game 4 Of Yanks-Tigers

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The New York Yankees' win over the Detroit Tigers Tuesday to send their matchup to a fifth game scored as the most-watched Division Series game in four years.
TBS's Oct. 4 telecast registered a 4.6 U.S. household rating and some 7.01 million viewers, according to Nielsen data. The contest, ahead 16% in rating and 18% audience over the third game of Tigers-Yankees, was the most-watched Division Series game since New York-Cleveland Indians averaged 9.2 million during the Tribe's Game 4-clinching victory in 2007. (The Bronx Bombers swept the Minnesota Twins last season, so there was no direct comparative.)
New York-Detroit capped a quadrupleheader for Turner Sports that saw TBS and TNT average just over 4 million viewers on the fifth day of Major League Baseball's 2011 postseason, a 9% increase from the corresponding day in 2010.
With coverage of TBS's Yankees-Tigers Game 4, a 10-1 New York victory (8:30 p.m.-12 a.m. ET), and TNT's presentation of Game 3 between Milwaukee-Arizona, an 8-1 win for the Diamondback (9:30 p.m.-12:45 a.m. ET), overlapping each other, the aggregate audience on the two networks totaled a 5.7 rating and 9.07 million viewers.
Overall, the Brewers-Diamondbacks game averaged a 1.2 rating and 2.1 million watchers for TNT.

The rest of the Turner scorecard showed that the Texas Rangers' 4-3 win in Game 4 that eliminated the Tampa Bay Rays averaged a 1.7 rating, up 13% from a 1.5 for the same matchup and similar result last season, and 2.23 million watchers yesterday, while the Philadelphia Phillies' 3-2 win over the St. Louis Cardinals (TBS, 5 p.m.) in Game 3 of their NLDS confrontation plated a 3.1 rating and 4.62 million watchers, according to Nielsen. That rating was up 19% from a 2.6 for Game 3 of last year's San Francisco Giants-Atlanta Braves affair, which aired on Sunday at 8 p.m.

The games on TBS and TNT posted the following averages in the respective DMAs:
• New York:15.2 household rating
• Detroit: 22.7 household rating
• Dallas-Fort Worth: a 7.8 household rating
• Tampa/St. Peterburg: a 10.6 household rating
• Philadelphia: a 21.6 household rating
• St. Louis: a 20.4 household rating
• Milwaukee: a 17.2 household rating
• Phoenix: an 11.3 household rating

TBS's exclusive coverage of the Division Series continues Oct. 5 with Phillies-Cards, Game 4 at 6 p.m. and Brewers-Diamondbacks, Game 4 at 9:30 p.m.
The decisive fifth game of Yankees-Tigers is scheduled for TBS at 8 p.m. on Oct. 6.

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