TBS Turns 'Despicable' to Promote Universal Film

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Computer-generated characters from the new movie Despicable Me will be popping up all over TBS for the next few weeks as part of an ad deal between the Turner Broadcasting channel and Universal Pictures.

The promotion begins June 24 with a sponsored episode of TBS's "Movie Extra." A second Movie Extra will air July 1.

"Movie & a Makeover" on June 26 will feature cast interviews and behind-the-scenes footage from Despicable Me.

Next week, characters from the film will be featured in the "tbs breakroom," part of a branding campaign that employs a fictional network headquarters.

Several characters from the movie, which opens July 9, will also appear in promotion spots airing during TBS's 3 p.m. to 7 p.m. lineup of comedies.

Read more at B&C here.