TBS Wraps NLDS Coverage With Cable Record 8.4 Million Viewers For Cards-Phils - Multichannel

TBS Wraps NLDS Coverage With Cable Record 8.4 Million Viewers For Cards-Phils

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TBS concluded its exclusive coverage of the first round of Major League Baseball's postseason with the most-watched National League Division Series game in cable history.
TBS's coverage of the St. Louis Cardinals' 1-0 nail-biting win over the Philadelphia Phillies on Oct. 7 averaged
a 5.1 U.S. household rating and 8.39 million viewers, according to Nielsen data. That made the Cards' upset of the team with the best regular-season record in baseball the top NLDS telecast ever on the medium, according to TBS officials.
The opener of the NLDS Game 5 doubleheader -- Milwaukee's Nyjer Morgan knocked in Carlos Gomez in the bottom of the 10th to give his club a 3-2 win over the Arizona Diamondbacks  -- generated a 3.0 U.S. household rating and 4.59 million viewers for TBS, which initiated its coverage at 5 p.m. (ET) on Friday.

With the Oct. 7 doubleheader, TBS averaged 6.07 million viewers and a 3.8 rating. During primetime, the "very funny network" notched 8.12 million viewers and a 5.0 rating for the NLDS duo -- Morgan's heroics unfolded past the 8 p.m. hour, while first pitch for St. Louis-Philadelphia was thrown out at 8:37 p.m.

Nyjer Morgan

Not surprisingly, TBS's Nielsens were strong for Friday's games with marks of 26.8 and 28.5 in the St. Louis and Philadelphia DMAs, respectively. In Milwaukee, the DMA rating tallied a 25.5, while Arizona generated a 13.2 mark.
TBS's LDS audience grew throughout the week, as its coverage of  the four series from Oct. 3-7 averaged 5.07 million viewers and a 3.3 rating, compared to a 1.9 and just over 3 million from Sept. 30 to Oct. 2.

All told, Turner averaged a 2.7 U.S. rating and 4.19 million viewers for 19 LDS games across TBS and TNT, down 4% and 6%, respectively, from a 2.8 and 4.4 million viewers for 15 telecasts in 2010.

TBS's high-water mark came with its Oct. 6 telecast of the Game 5 decider that saw the Detroit Tigers eliminate the New York Yankees, 3-2. That tight contest connected with a 6.2 rating and 9.72 million, the most ever on cable for a Division Series contest and the best for MLB since Fox scored an 8.9 and 13.7 million viewers for Game 5 of the Los Angeles Angels of Anaheim over the Yankees. Detroit-New York Game 5 was the highest-rated and most-watched telecast on TBS since Game 6 of 2010 ALCS, which delivered a 7.2 U.S. rating and nearly 11.9 million viewers, when Texas defeated New York.

TBS's exclusive coverage of the National League Championship Series between Milwaukee and St. Louis begins with Game 1 on Sunday, Oct. 9 at 4 p.m.

Fox has exclusive coverage of the American League Championship Series pitting the Tigers against the Texas Rangers, which defeated the Tampa Bay Rays in the other ALDS matchup.

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