New York-Budget Rent a Car Corp. and Turner Broadcasting Sales Inc. announced a multimillion-dollar, multi-pronged sponsorship of the National Basketball
Association's coverage on Turner Network Television and TBS Superstation.
The Budget deal includes the regular season plus the NBA playoffs, All-Star game and 2001 draft. Elements include sponsorship of the in-game feature "Fastbreak of the Night" and of two contests, TBSI executive vice president of sports sales and marketing Keith Cutler said.
TBSI also said Johnson & Johnson signed a four-year, category-exclusive sponsorship of Women's United Soccer Association coverage, due on Turner Network Television and CNN/SI in April. J & J joins the recently-announced Hyundai Motor America.