TCA 2010: Oxygen Opens Up Monday Night To Originals, Unveils Development Slate


Oxygen, which announced a half-dozen projects in development, has staked out a new night for originals.
Executives at NBC Universal's women's-targeted service Sunday told pundits gathered at the TCA winter press tour in Pasadena, Calif. that it will add Monday to its Tuesday night of originals this spring by shifting reality series Tori & Dean: Home Sweet Hollywood.
The fifth season of the Spelling show on Mondays will be backed by the sophomore run on Dance Your Ass Off this summer. Spice Girl Mel B will host season two of Dance Your Ass Off, whose rookie run set records for an Oxygen freshman series with its biggest series premiere ever.
The network's Bad Girls Club franchise continues its current season on Tuesdays at 10 p.m., with all new installments.
"Originals are the building blocks of our brand and our business," said Jason Klarman, general manager for Oxygen Media, in a statement. "Tuesdays have been a huge success and adding Mondays gives us another night to engage and super-serve our audience."
Noted senior Amy Introcaso-Davis, senior vice president, programming and development for Oxygen: "Our returning shows are powerhouses in every sense, having dedicated fans who continually come back each season, both on-air and online. We are so happy to welcome Mel B to the Oxygen family. Her commitment to health and fitness inspires the people around her and captures the core essence of a show like Dance Your Ass Off."
On the development front, Oxygen described projects, both aspirational and of the docu-series variety, a game show with a twist and an extreme hair competition show. They join the previously announced The Russell Simmons Project.
"We are unveiling a robust development slate filled with new content that expands into a variety of genres and formats," said Introcaso-Davis. "We're continually listening to our audience and our goal, as always, is to give viewers a spectrum of choice across a diverse line up of exciting concepts."
The Russell Simmons Project will provide viewers with a peek at the life of entrepreneur, entertainment and fashion icon and philanthropist and the powerful team of women who runs his businesses.
With Fashion Drop, Oxygen's on the lookout for the best-dressed person in the room with the new game show, where audience members strut their stuff before a panel of judges and prove that their sense of style beats all others in a number of challenges.
In Hair Battle Spectacular, the competition series orbits around 10 superstars of fantasy hair design. Ultimately, the most over-the-top tresses will afford the winner a $100,000 prize.
Docuseries House of Glam eyes the trend-setting wardrobe, hair and makeup stylists of the B. Lynn Group, headed by Brandi Simpkins, whose client base includes Diddy, Naomi Campbell, Jamie Foxx, Rihanna, Jay-Z and Ludacris
On the east coast, Jersey Couture provides its own fashion senze, as the Scali family runs an extravagant dress store, with a flair for fashion, accessories and the right undergarments, in the Garden State.
With Charlie Met Sarah, Oxygen builds a docuseries, whose roots go back to a dating competition show. With this project, Oxygen puts the camera on Charlie O'Connell -- brother of actor Jerry O'Connell -- who in 2005 was on The Bachelor and picked Sarah to end his single days. Their relationship has been stormy, owing to his partying ways. Now, Charlie wants Sarah to move, but she won't without a ring. Can they overcome obstacles to rekindle their romance?