Showtime Entertainment president David Nevins took a serious look at History channel's recently-dropped miniseries The Kennedys, but ultimately passed because it didn't feel premium cable, he told critics Friday at the TCA winter press tour.
"I thought it was well-acted and well-made and very watchable," Nevins said. "What it really came down to is that it didn't feel Showtime. I made the vow coming in that our focus is on renewable series and you give up that focus at your peril."
He would not comment on why he thought History dropped the series.
Since being named Showtime entertainment president in June 2010, replacing Bob Greenblatt, Nevins said it's been a luxury coming into a network with shows that are working.
"That's not usually how regime change happens," he said. "It's interesting coming into a network that is healthy."
He plans to schedule programming so that there will be "no fallow periods," with at least two or three shows on the air at all times of the year.
Nevins made a slew of programming announcements including a new unscripted series following the 2010 World Series champion San Francisco Giants and the season five renewal of Californication.
Additionally, he said Lisa Kudrow's Internet-to-Showtime series Web Therapy is going to go on the air in either the second quarter of summer and if CBS orders more Big Brother, Showtime will likely order another installment of Big Brother After Dark.