TCA16: Greenblatt Sees NBC Expanding OTT Far Beyond ‘Toe in Water’

Net entertainment chairman says expansion plans are a couple months away
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Beverly Hills, Calif. -- NBC Entertainment chairman Bob Greenblatt said during his executive session at TCA summer press tour that a major expansion of the network's OTT offerings is likely a couple of months away.

“I’m not ready to talk about anything definitive, but hopefully in the next couple months we’ll have something to talk about, which could be really exciting," he said. CBS recently announced it has racked up 2 million subscribers to stand-alone services from CBS and Showtime, and ABC last spring dramatically expanded its Watch ABC app's programming.

"We’re in a unique position because our sister company is a cable company and the OTT strategy is a competitive take from what the cable business is," Greenblatt said of Comcast-owned NBCUniversal. "Whatever we do in that space, we want to do something that is not an affront to the cable business or distributors. So we’re trying to craft something that is a good thing for them as well. So we’re not there yet, but hopefully in the very near future we’ll have something to talk about. In the meantime, we’re doing a lot of toe in the water approaches," such as full streaming of Olympic events and targeted SVODs like the comedy-themed Seeso.

Read more at B&C.

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