TCM Gets Into Architecture

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Turner Classic Movies may run commercial-free, but that hasn’t stopped the retro film service from building a promotion for an on-air festival next month.

Architectural Digest is supporting TCM’s October “Architecture in Film” festival, a Wednesday-night showcase for 19 movies in which architecture plays a prominent role, via a sweepstakes that coincides with the magazine’s “Architecture Issue,” as well as a series of Architecture Days events scheduled for Los Angeles, New York and Miami.

Additionally, there is an eight-page “Architecture in Film” special ad section in the magazine that is presented by furniture maker American Leather, while also touting the sweepstakes and tune-in for the festival.

Online promotion activity can be on viewed on the network’s Web site (www.tcm.com), the magazine’s site (www.archdigestevents.com) and American Leather’s site (www.americanleather.com).

TCM will air a sweepstakes promo, with the grand-prize winner set to receive a media-room shopping spree of $15,000 from American Leather, plus an HD flat-screen TV with Ambilight from Philips Electronics.

A total of 25 runner-up winners will receive an Architecture in Film DVD set.

“We are excited to partner with Architectural Digest to celebrate the worlds of architecture and film,” said TCM executive vice president and general manager Tom Karsch. “This film festival will offer our viewers a deeper insight into how incorporating architecture allows filmmakers to anchor a scene or contribute to the overall feel of a movie.”

Among the theatricals that will appear on the Architecture in Film festival next month: The Magnificent Ambersons, The Heiress, The Towering Inferno, The Fountainhead and Week-End at the Waldorf.

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