For those who aren’t making the trek to Tinseltown for the TCM Classic Film Festival, the network is providing vintage film fans with ways to be part of the fun via a multiplatform on-demand promotion.
Staring March 25 and running through the end of April, TCM is making a host of films and related content available via TV Everywhere platforms, the Watch TCM app and through set-top boxes. The robust content promotion offering is available to all of TCM's TV Everywhere distribution partners.
The 2015 festival, TCM's sixth annual, is set to take place Thursday, March 26 through Sunday, March 29 in Hollywood.
In addition to running banner ads touting the promotion on TVE sites, TCM has also created a social media toolkit for affiliate partners to help trumpet the on-demand offering, with copy for Facebook and Twitter, plus artwork from select films.
“While we celebrate classic film, we achieve that mission though using the newest platforms and technology,” said TCM general manager Jennifer Dorian. “Our very popular TV Everywhere app Watch TCM and VOD are leading examples of how a media brand can forge deeper engagement with passionate fans and grow reach via new platforms.”
Authenticated TCM viewers will be able to check out “Live From the TCM Film Festival” specials, featuring tributes to Alan Arkin, Eva Marie Saint and Luise Rainer, as well as Robert Osborne’s 20th Anniversary Tribute that was filmed during last year’s festival.
Among the films screening at the 2015 event that will be available on demand: The Apartment, Lawrence of Arabia, Marriage Italian Style and The Miracle Worker.
Other classics that have run at festivals past and will be available include Le Mans and A Hard Day’s Night.
Those traipsing in Tinseltown and new to the Watch TCM app can find out how to utilize it at the Chinese Multiplex, where on-site ambassadors will demonstrate its viewing features, video and image galleries and flanking editorial content.
After exhibiting the app, the ambassadors will distribute collectible cards featuring special key art on the front and useful data and user tips for the WatchTCM app on the back