Turner Classic Movies was the big winner overall at the PROMAX awards, given
out June 5 for outstanding marketing and promotion, winning 25 awards in
categories such as branding/image campaigns and funniest promo.
Some of TCM's honors were in platinum categories, a new grouping that allows
competition by campaign creators from throughout the world.
PROMAX gave out 170 awards to broadcasters and cable networks. Cable honors
went to everything from Sci Fi Channel's 2002 upfront presentation to the
Crank Yankers talking bathroom billboard, which won a gold award for