TCM Unwraps Mobile App for Film Festival

Companion Piece Helps Attendees Navigate Hollywood Event
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As festival-goers gather, Turner Classic Movies has a new mobile app to serve as a digital companion for attendees of its vintage film event in Tinseltown.

Supporting the 2015 TCM Classic Film Festival in Hollywood from March 26 through March 29, the new mobile app is available for IOS and Android devices and can be downloaded free from the Apple App Store and Google Play.

The TCM Classic Film Festival app sports a new platform and enhanced features. Among the elements: dynamic, in-depth film guide and screening schedule;  Festival 101, news, and up-to-date announcements;  alerts and reminders to screening times,special events and TBAs; a customizable My Schedule feature; profiles of special guest attendees; photo galleries from the event; venue maps and Club TCM schedules.

There are also daily video recaps and the ability to follow TCM’s Facebook and Twitter posts and festival events.

The app can also be synched across multiple iOS devices, enabling users to move between their iPhone and see same information on their iPad.

“At TCM, it’s our mission to share and celebrate the entire spectrum of film history with an engaged and growing community of movie lovers,” said network general manager Jennifer Dorian.  “New technologies like our brand new festival app make it easier than ever for TCM to rally movie lovers, share films and context, socialize around movies and customize our offerings.”

While app users can enjoy the festival vicariously, those attending the event in Hollywood have other things to enjoy beyond the various screens, panels and parties.  

Throughout the weekend, TCM invites guests to visit the #HeartMovies video booth in the lobby of the Chinese Multiplex. There, they can create a personal “video memoir” discussing the moment that inspired their lifelong love of movies. After recording their special two-minute movie memory, they receive a link to the video to share with TCM and friends on social media. 

For the first time, TCM is inviting more than 20 digital and social influencers to execute self-selected  social assignments—from live tweets of red carpet happenings to "man on the street" interviews and produced "notable quotable" gifs highlighting the most interesting comments made by Festival special guests.   

These efforts are designed to capture the general festival atmosphere and specific highlights from nearly all screenings and events, and will include links to the Festival website for those who want more information on the films themselves.  

TCM is also using its sixth annual event in Tinseltown to demonstrate its robust TV Everywhere offering.

Watch TCM ambassadors will be at the Chinese Multiplex to demo the WatchTCM app—its various viewing features, deep editorial content, video and image galleries—for festival attendees waiting in queues for screenings.  

After demonstrating the app, the ambassadors will distribute beautifully collectible cards (pictured), showcasing special key art on the front and useful data and user tips for the WatchTCM app on the rear.

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