Technicolor Launches VR, AR Development Center

The Technicolor Experience Center looks to be a center of collaboration for immersive media applications
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Paris-based Technicolor has launched a new technology lab, one that looks to bring together content creators and technologists inside and out of the company, to work on virtual reality, augmented reality and other new-media apps for entertainment, advertising and commercial projects.

The Technicolor Experience Center is based in Culver City, Calif. and will be overseen by Marcie Jastrow, senior VP of immersive media for Technicolor.

Technicolor has previously worked on a number of VR and AR projects, including Nike’s Turkey 360, 20th Century Fox’s The Martian and Felix & Paul Studios’ Introduction to VR, and is in the midst of VR work for Warner Bros.’ Suicide Squad, MGM-Paramount's Ben-Hur, and a marketing campaign for Jack Daniels.

Read more at B&C.