Mark Turner, VP of partnership relations and business development for Technicolor, recently toldB&C that this month’s NAB Show would see his company making HDR news, centered around real-time solutions that up-convert standard dynamic range (SDR) content to high dynamic range (HDR).
Looks like Technicolor got an early start.
Ahead of the April 16-21 broadcast confab in Las Vegas, the Paris-based media and entertainment tech company has announced a partnership with multiscreen digital distribution company Vubiquity, with Vubiquity incorporating Technicolor’s proprietary HDR technology into its services.
Network service providers and content owners that use Vubiquity’s SVOD and live linear programming solutions will soon be able to offer consumers content in both native HDR and up-scaled from SDR to HDR. With more and more HDR-enabled TV sets hitting the market, the companies said they believe the offering will attract the attention of networks, pay TV providers and broadcasters interested in pushing new, all-HDR premium services.