This Technology has released the 2.0 of its cloud-based "alternate content delivery software," and given it a new name -- SwitchStream.
The upgraded product include unified support for both Title VI IP video streams and QAM-based digital TV platforms, removing the need to duplicate management efforts across platforms and enhances visibility of alternate content execution, the company said. The latest update also adds unified support for both Title VI IP video streams and QAM-based digital TV platforms, removing the need to duplicate management efforts across platforms.
This Technology said the capability is growing in importance as operations become more complex amid the MVPD IP video transition and the support of more IP-based devices. Managing blackouts, such as for sports content, in this environment is difficult because MVPDs lack the visibility into whether a blackout was properly executed, the company added, noting that SwitchStream restores this visibility and gives MVPDs the flexibility to move content origination points during consolidation, while preserving the subscriber experience.
“The IP transition continues to introduce complex video delivery challenges,” said Denise MacDonell, vice president of product management, This Technology, in a statement. “SwitchStream brings first of its kind functionality to simultaneously support alternate content delivery across QAM and IP simultaneously. This system is live today and proven to create the operational efficiency that MVPDs need as they expand multiscreen offerings.”
This Technology said SwitchStream has been deployed by a “top MVPD.” Its announced customers include Comcast, Verizon Communications, NBCUniversal and ABC.