This Technology, Harmonic Team On Content Regionalization

Integration Helps MVPDs Deliver Sports, Local Programming To Multiple Devices
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Video and broadband access gear vendor Harmonic and multi-screen specialist This Technology have struck a partnership aimed at helping MVPDs and programmers deliver regionalized content, such as sports or local programming, to the correct audience on a range of devices.

The integration ties This Technology’s SwitchStream alternate content delivery system with elements of Harmonic’s video product line, including the ProStream 9100 stream processor and Electra 9200 universal multiservice encoder. The tie-up follows a joint deployment with an unnamed tier-1 MVPD last year, the companies said. 

The combo can be deployed across a multitude of platforms, including linear broadcast and over-the-top, to unify IP transition initiatives for MVPDs, they added.

"Together with Harmonic, we simplify what was once a very hardware-intensive process by offering the flexibility to use virtual IRDs," said Rick Hamilton, vice president of global sales for This Technology, in a statement, "This enables nationwide or market-specific content switching based on programming requirements at any given moment. Looking ahead, we are committed to the expansion of this partnership to address emerging international demand."

"The alternate content delivery solution that we have brought to market with This Technology is the most efficient and cost-effective solution for service providers operating a centralized headend and multiple regional headends,” added Shahar Bar, senior vice president of corporate development at Harmonic.