TechTV Runs with Fast Company

Publish date:

Responding to the ad slump, some tech players are coming up with creative
ways to hook media buyers.

TechTV signed a multiplatform content and sponsorship deal with Fast
magazine under which it will produce a new show, TechTV Presents
Fast Company

TechTV will run three original vignettes per quarter based on Fast
content, followed by 30-second spots for the publication.

Sponsors of the show also get adjacencies to corresponding content in the
print publication.