TechTV Runs with Fast Company

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Responding to the ad slump, some tech players are coming up with creative
ways to hook media buyers.

TechTV signed a multiplatform content and sponsorship deal with Fast
Company
magazine under which it will produce a new show, TechTV Presents
Fast Company
.

TechTV will run three original vignettes per quarter based on Fast
Company
content, followed by 30-second spots for the publication.

Sponsors of the show also get adjacencies to corresponding content in the
print publication.

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