Responding to the ad slump, some tech players are coming up with creative
ways to hook media buyers.
TechTV signed a multiplatform content and sponsorship deal with Fast
Company magazine under which it will produce a new show, TechTV Presents
TechTV will run three original vignettes per quarter based on Fast
Company content, followed by 30-second spots for the publication.
Sponsors of the show also get adjacencies to corresponding content in the