Executives from rivals DirecTV Inc., Cablevision Systems Corp. and Verizon Communications Inc. will square off at a panel session in September organized by the Cable & Telecommunications Association for Marketing’s New York chapter.
The group said Tuesday that it had lined up Cablevision executive vice president of product development and marketing Patricia Gottesman, DirecTV senior VP of programming acquisitions Michael Thornton and Verizon FiOS VP of programming and marketing Terry Denson for its “Blue Ribbon Breakfast” Sept. 14.
Disney and ESPN affiliate sales and marketing president Sean Bratches will also join the panel.
It’s believed to be the first time top executives from DirecTV, Verizon and a major MSO will sit together on the same stage.
The session kicks off at 8 a.m. at the Grand Hyatt Hotel in Manhattan.