TeleFutura, following the lead of broadcast brethren Univision, will roll out a video-on-demand service of its own.
TeleFutura On Demand, announced at NATPE in Miami, is slated to bow on Feb. 1 with programming, including primetime novelas available within 24 hours of their premiere showings.
New programming will be made available to viewers on a daily basis. Initial fare being offered includes India Escandalo TV (Showbiz TV), Así es la Vida (That's Life), Delicioso, and Cine de las Estrellas (All-Star Movies).
A Univision spokeswoman said TeleFutura On Demand, like Univision On Demand, will be offered by most major distributors.
In early 2009, Univision launched a video on demand platform with the most extensive library of Spanish-language content in the U.S. The offering featured sports, news, movies and entertainment from Univision, TeleFutura and Galavisión and quickly grew to be the No. 1 Spanish-language VOD service.
"In partnership with our distributors, our goal is to offer viewers ongoing access to the best Spanish-language content," said Tonia O'Connor, president of distribution sales and marketing, Univision Communications Inc. "TeleFutura's programming is a passion point for U.S. Hispanics and a dedicated VOD channel creates an opportunity for more engagement. The launch of a dedicated channel for TeleFutura content speaks to the growth of VOD among Hispanics and the increased demand for relevant non-linear Spanish-language content."