Telemundo, along with NBC News Group, has entered into a multi-year media partnership with eMerge Americas, a conference focused on Latin American technology innovation.
Starting May 1, Telemundo, MSNBC and CNBC will offer viewers exclusive programming from the conference, a five-day event set for the Miami Beach Convention Center in trendy South Beach.
The eMerge Americas conference, now in its second year, was created in 2014 to help foster a Latin American-centric technology hub in Miami, conference founder founder Manny Medina, a leading Miami financier, said.
“We created eMerge Americas because there was no bridge connecting the rest of world to the dynamic economic and technological growth occurring in Latin America,” Medina explained. “With more than 6,000 attendees, over 400 participating global companies and more than 100 sponsors in our first year, eMerge Americas is well on its way to becoming the most important technology event for all the Americas. Partnering with NBCUniversal News Group and Telemundo is critical to further shining a light on our important mission.”
Pat Fili-Krushel, chairman of the NBCUniversal News Group, added, “In aligning with eMerge Americas, we have a chance to focus intensively on a compelling yet under-reported story: the transformation and innovation happening all across the Americas.”
Joe Uva, the former Univision CEO who now serves as chairman of Hispanic Enterprises and Content at NBCUniversal, noted that Latinos are not only early adopters of new technology but are socially connected, tech-savvy and possess more than $1 trillion in buying power.
“Partnering with eMerge to leverage NBCUniversal’s unmatched reach among all U.S. Hispanics across both languages will allow technology innovators and disruptors to tap into one of the fastest growing markets in the U.S. and throughout Latin America," Uva said.
Select Telemundo programs will broadcast live from eMerge Americas throughout the five-day event, which includes a government innovation summit, a start-up showcase of more than 100 tech entrepreneur, and a pavilion of participating nations. The network will also cover the conference’s “Women, Innovation & Technology,” a one-day summit showcasing top female professionals from different segments of the tech world.